This post originally ran on SmallbizTrends.com.
In creating and building an online presence, ultimately we want to stand out, get noticed and be remembered for the right reasons.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. ~ Jeff Bezos
This requires a thoughtful, strategic, purposeful process and most importantly, consistency.
We remember negative things more than positive, and we always remember people by how they make us feel. Mary C. Lamia, Ph.D. in clinical psychology, from “Emotional Memories: When People and Events Remain With You” says:
How fortunate that the mind can summon emotional memories of exciting and unsullied love, pride in endeavors or joy that was felt at an amazing moment in time.
We can create and control these positive emotional memories for our community and clients. It doesn’t happen quickly or overnight, and even when we notice someone, if you research them, usually they have been working at it for a while. But, it does happen:
If you don’t do it and create it there’s nothing to be found.