5 Drivers of Business Innovation

Innovation is critical not only to business success, but to its very survival.  Why is innovation so important? Fresh approaches, new ways of delivering ideas, visual and content changes all keep people interested and coming back. Innovation is NOT exclusive to big brands, but is, in fact, essential for ALL brands.

Fast Company lists the Top 50 Most Innovative Companies, those firms that transform and impact their industry time and again.  There are 5 drivers of innovation:

  • Technology
  • Demographics
  • Attention
  • Usability
  • 3 F’s: Fresh, Fun, Fab

These 50 made the list because they all demonstrate these drivers and ultimately offer up fresh, fun and fab.

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This post was written by who has written 472 posts on Deborah Shane Toolbox.

Top 100 Small Business Champion and Podcast, Top 20 Small Biz Women to Follow on Twitter. Deborah Shane is a Career Transition Author, professional branding consultant, content marketer and social media strategist, writer and speaker. She hosts a popular blog and a small business radio podcast with 340K+ downloads. Deborah’s articles are featured on SmallBizTrends.com, Forbes.com, Entrepreneur.com, Careerealism and Business Insider. Deborah is a go-to resource for local and national media including CNN, Fox, CBS and NBC. Engage with her @DeborahShane, and visit her at DeborahShaneToolBox.com.

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