5 Drivers of Business Innovation

Innovation is critical not only to business success, but to its very survival.  Why is innovation so important? Fresh approaches, new ways of delivering ideas, visual and content changes all keep people interested and coming back. Innovation is NOT exclusive to big brands, but is, in fact, essential for ALL brands.

Fast Company lists the Top 50 Most Innovative Companies, those firms that transform and impact their industry time and again.  There are 5 drivers of innovation:

  • Technology
  • Demographics
  • Attention
  • Usability
  • 3 F’s: Fresh, Fun, Fab

These 50 made the list because they all demonstrate these drivers and ultimately offer up fresh, fun and fab.

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