This is article originally ran on SmallBizTrends.com.
Why does selling continue to get such a bad rap?
“Sometimes our audience is so ingrained to think selling is bad that they’ve already said no before we get a chance to sell them anything”. He goes on to say, “a crackerjack salesperson knows educating prospects on the ins and outs of products and services is the quickest way to a sale”. Joe Polish, Success Magazine article.
Not only do I totally agree but can’t stress enough, that the “key driver of sales is educating your prospects into making the sale”.
The pressure, hype, arm-twisting, and flat out manipulation approach is out. Today’s selling environment and sales experience is about education, illumination, stimulation and inspiration. People want the story, the results, the value and the benefits, not the empty hype.
Education is selling, and selling is educating, so the more you teach people about the value, benefits and celebrate results the more sales you will inspire and close.
Here are 7 ways to educate prospects into making the sale.