Do you need to revamp or review the sales basics?
There’s lots of reasons now why it may NOT be working.
“Anyone that communicates for a living is in sales” What we sell, who we sell to, the way we sell and the market we sell into…all changed!
The fundamentals of sales are enduring. It’s still a few key steps in the process, but they do need to be delivered into a new market and to a savvy new consumer.
The sales process is actually exactly the same, as it was in 1865, according to Mark Twain! (except for technology of course) Read more here
Mark Twain understood and appreciated sales 145 years ago! He sold thousands of copies of Huck Finn and Tom Sawyer, through “subscription agents”, salespeople who would pre-sell books door-to-door using sample pages of the books.
This sales training outline is from his sales training document: The Successful Agent*
Canvassing includes five progressive steps taken in the following natural order:
First:–Thorough preparation.
Second:–Securing influence.
Third:–Gaining a hearing.
Fourth:–Creating a desire.
Fifth:–Taking the order
*(From Hamlin Hill, Mark Twain and Elisha Bliss (Columbia: University of Missouri Press, 1964)
He opens with this statement…
“You must be interested yourself, or you cannot interest others; and the way for you to become interested, is to KNOW your book THOROUGHLY.”
Sales 101 basic fundamental, “know your product”.
Hey, do you believe this document was written in around 1865!? If you take a few minutes to read this “Successful Sales Agent Manuscript”, the fundamentals of salesmanship that we follow today, in 2010 are pretty much the same!
passion for sales
belief in your product
build relationships
referrals
enthusiasm
command of what you know
influential names that are already your customers
perseverance
testimonials
how to dress and present yourself
all in this document!
Time to revisit the basics?
New to sales?
Want to add this valuable skill to your work arsenal?
Don’t wait, do it NOW.
What’s your best approach for succeeding now in sales?
For more information on our sales training visit us
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