Our Women’s Business and Leadership Conference March 5 in Ftl Lauderdale was an amazing day of celebration, learning, connections and being the 21st century businesswomen we want to become! We had COO’s, entrepreneurs, start ups, authors, educators, social entrepreneurs, marketers, saleswomen, coaches, consultants all together with the same underlying purpose and goal: to learn more [...]
Used to be that you stayed in the same community, at the same job, in the same industry for years! We are taught to prepare for a long term career in the same place, because that creates “security”. Enter the NEW ECONOMY, NEW CONSUMER AND NEW WORLD-PLACE! I think back to not even six (6) [...]
I don’t know about you, but is the way work, working and workers work today changing at rapid speeds? The business world and workplace as we have known it has shifted into another gear, dimension and paradigm. Technology Social Networking Family Structures Women’s Roles Information Working More for Less All of these have changed how [...]
I’ve been fascinated by generational shifts and trends for a long time. Earlier this year my friend Marsha Collier, suggested I read Ken Gronbach’s Age Curve, How to Profit from the Coming Demographic Storm. This book really confirmed what I have been seeing and living the past 3 years, since launching my own business. Ken [...]
I posted an article October 17, about the social phenomenon not yet witnessed: five generations are about to be working side by side. Introducing Gen 2020, Managing 5 Generations The shifting demographics and psychographics of consumers and the marketplace are so astoundingly important for marketers to study. Many articles have been written about Gen X [...]
Earlier this year Trendwatching.com talked about the “silver lining” of this downturn and economic shift. The personal and professional world we knew has changed and shifted, and it has forced us to. As business people, we must consider the changed mindset of our marketplace. Here is the results of a recent study that groups consumer [...]
