Once thing is for certain, if you’re not evolving by using today’s techniques for connecting with your customers… …you and your business could become obsolete quickly! I heard it just yesterday: “Wow, I used to get 20 to 30 calls a week from my Yellow Page ad, and today, I’m lucky if I get 2 [...]
Beware of Hyperfocus! “As 2009 hurtles to a close and marketers gear up for an undoubtedly leaner and meaner year in 2010, they will need to be increasingly vigilant about managing integrated programs with fewer resources, more diversity and less certainty, according to Judy Franks, founder and president of The Marketing Democracy. Despite these constraints, [...]
I came across another compelling article about the generations in the workplace. To continue the theme of my last post introducing you to The Age Curve Newsletter, and Ken Gronbach’s, The Age Curve, here is a wonderful article from Harvard Business Publishing by Jeanne C Meister and Karie Willyerd, “Are You Ready to Manage Five Generations of [...]
21st Century Statistics for Women in Business: “Be proud of how far we have come, but stay the course, with how much further we have to go”. Women comprise 46.5% of the total US labor force Women are projected to account for 49% of the total labor force, 2006-2016 Women accounted for 51% of all [...]
