Emarketer reports that “Interactive marketing is becoming a larger part of the marketing mix, and Forrester estimates that by 2016, online advertising spend will be equivalent to television spend today. Marketers will spend $77 billion on interactive marketing by 2016″. According to StrongMail’s annual marketing trends survey, conducted by Zoomerang, the majority (68%) of business executives worldwide said they [...]
You make a stand with your brand when “You Put Your Stake in The Space”.. I love the image of The 1st man on the moon, Apollo 11 Commander Neil Armstrong, who made history on July 20, 1969. The US now had our piece of real estate on the moon! I just returned from speaking [...]
This is the second article in the how to blend virtual and in person series. In the first article I shared The 5 Benefits of Networking Virtually. How do we turn all the Tweeters, Facebookers, LinkedIners into actionable tangible relationships? I use TweetDeck as a social application that helps me organize and monitor my social [...]
We live, work and play in two worlds today! They are equally important, inter-dependent and mutually beneficial. This is the first of a two part series on the benefits of networking in both the virtual/web world and the in-person/face to face world. I have built my business brand from 2006 from ground zero engaged in [...]
There’s man-power, girl-power, flower-power, horse-power, higher-power, nuclear-power. Now there’s.. BRAND-POWER? Are you building it? No matter what website, blog or social media site you go to in the marketing, business , advertising and sales space, branding and personal branding are going to come up! Must be important then right? It is, very. Don’t get tired [...]
“Turning virtual connections into actionable relationships is not only real, but fun”! In my debut post February 3 on Smallbiztrends.com-Why Networking in Person Still Matters, so many people commented their agreement and successes about networking in person, face to face. As a follow up to this, I wanted to talk about relationships from the virtual [...]
