Amazingly, all of what Google publishes and how it brands is about how WE choose to serve, act and react. Transparency today gives us no-where to hide. If you do it, say it or post it, you will be found and outed. Just Google people or companies and you will see many examples of this. I find this a [...]
25 Ways to Brand Yourself and Find New Prospects
by Deborah Shane on April 24th
This originally ran on The Personal Branding Blog. We are all really in sales, no matter what we do, but our approach has had to change from traditional models. Selling has always been about communication and education. 21st century salesmanship leads with building the trust of “who is selling” rather than what they are selling. [...]
10 Crucial Trends For 2013
by Deborah Shane on December 20th
I recently welcomed back Henry Mason, Managing Partner and Global Head of Research and Analysis, from global trend leader Trendwatching.com. I have been following this company for over 5 years and consider them one of the, if not the authority on consumer, media and business trends worldwide. With a network of hundreds of trendspotters, as well [...]
Clever Trend Ideas Worth Following!
by Deborah Shane on December 10th
This post originally ran on the Personalbrandingblog.com I have been watching, following and studying trends for many years. To see how demographics, events, cycles all intersect, converge and impact our lives in such immediate and long lasting ways is so fascinating to me! The financial and banking collapse at the end of 2008, was a [...]
5 Words Make a BIG Difference
by Deborah Shane on November 26th
I love words and language. I have been writing and reading since I’m 10 years old-poetry, lyrics, essays, reports, articles, presentations, and now my book , E-book and Blog. Words have always had great power to change things for the good and their meaning can impact others greatly. Words describe our personality, spirit, soul and [...]
Are You A Catalyst?
by Deborah Shane on October 29th
It’s always best to be someone who makes good things happen. This creates energy, activity, good will and ultimately results and success. So, are you a catalyst? A catalyst is a ”person whose talk, enthusiasm, or energy causes others to be more friendly, enthusiastic, or energetic or that precipitates an event or change”? Someone that can do that [...]




















