Amazingly, all of what Google publishes and how it brands is about how WE choose to serve, act and react. Transparency today gives us no-where to hide. If you do it, say it or post it, you will be found and outed. Just Google people or companies and you will see many examples of this. I find this a [...]
Personal Branding Through Social Media Boosts Job Application Success
by Deborah Shane on May 15th
Guest Post by Anna Pitts, a Marketing Assistant and Online Researcher at the Graduate Recruitment Bureau. Social media is a pivotal part of your job hunt, that’s a given. You need to make sure that you have a strong presence and identity on the internet that is accessible and appealing to employers and recruiters. Once [...]
Why LinkedIn Endorsements Can Make or Break Your Career
by Deborah Shane on May 8th
Reposted with permission from Gen Y and Workplace Expert Dan Schawbel. LinkedIn endorsements have really taken off in the past few months. LinkedIn recently announced that there have been over 1 billion endorsements made so far. These endorsements are extremely valuable because the more you have, they higher your profile will rank for each skill. [...]
11 Qualities That Build Personal Magnetism
by Deborah Shane on May 1st
This post originally ran on the Personal Branding Blog. Lack of charisma can be fatal. Jenny Holzer I couldn’t agree more. With all the talking about, writing about and discussion about personal branding, this personal magnetism or charisma is already inside of you and part of the DNA personality you were born with. In Developmental Psychologist Jan Mercer’s [...]
Make Nurturing Your Network A Daily Habit
by Deborah Shane on March 27th
Published with Permission from Andy Robinson, Career Success Blog. All too often I find that my coaching clients, faced with an impending job change — voluntary or involuntary — realize very quickly that their contact network is “stale” and rather shallow. It is MUCH easier to maintain and nourish your network on an ongoing basis rather [...]
Keys For Creating Your Career Success Story
by Deborah Shane on March 20th
This post originally ran on the Personal Branding Blog. The story of our careers, work and jobs continues to be written and told by all of us living it. 2008-2010 were tumultuous, paradigm shift years that most of us had never known, seen or experienced in our lifetime. We were all forced to deal with change on [...]




















