In our massive, sometimes overwhelming world of people, companies, images, messages: who we are, what we stand for and how we get people to remember us is our daunting mission. So how do we do that?
Here’s an article written by John Baldoni, a leadership consultant, coach, and speaker. He is the author of six books on leadership, including Lead By Example, 50 Ways Great Leaders Inspire Results.
“When it comes to cultivating a leadership brand, look no further than Oprah Winfrey. Winfrey’s brand and the key to her longevity is a combination of things she didn’t do as well as things that she did do. On the “don’t do side,” she did not over-merchandize nor take her company public; she kept control of her products and thereby her image, unlike Martha Stewart. On the “do side,” she always stayed true to herself. As she told her business partner Gayle King years ago, “I don’t know what the future holds but I know who holds it.”
Read more here about three powerful lessons and principles…to build your brand leadership!
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