I posted an article October 17, about the social phenomenon not yet witnessed: five generations are about to be working side by side. Introducing Gen 2020, Managing 5 Generations

The shifting demographics and psychographics of consumers and the marketplace are so astoundingly important for marketers to study. Many articles have been written about Gen X & Y aging into the workplace, but more importantly they are aging into becoming consumers, that will greatly impact the economy. They like to consume and they don’t have the same “values” attached to how much things cost and why they buy.

“Members of Generation X and Y (consumers ages 18-44) are looking to the future with optimism and are assisting the economic recovery by continuing to splurge in 2009 on certain types of purchases”. Here is a Performics/ROI Research report showing how the different age groups approach spending, consuming, value, online purchases and FREE stuff.

Splurges by Gen X, Gen Y Help Boost Economic Recovery

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