“Media agencies debate the consequences as usage among younger consumers appears to slip”

“Social Media habits and trends change as fast as they form. What was cool and rave 6 months ago can be passe already with some demographics, especially Gen Y. They are the trends! What once was a dominant place to play online may not be anymore. What impact does this have for marketers?

In its early days, social-networking site Facebook was propelled to popularity by a college-age crowd that sought it out as an exclusive sanctuary in which to connect with their peers. For that market, it was an attractive alternative to sites deemed to have lost their cool — like MySpace, which had become a haven for pre-teens and high schoolers. Now, it seems, Facebook might be suffering a similar migration.”
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