How Do You Measure Social Media ROI

How do you measure social media ROI?

This is a question that has been popping up frequently lately.
What do you measure? Clicks, calls, visits?
How do you know it’s working?

This article from Brian Chapell was posted by Jim Tobin at Ignite Social Media, really puts this in perspective and shows how important these four areas are to get a “true” picture of social media ROI..

“we think holistically with the understanding that the practice helps service many different channels inside of their brand (not just customer service)”

The four cornerstones of social media monitoring are (1) Competitive Analysis, (2) Product Development, (3) Reputation Management and (4) Outreach.

“a holistic monitoring process really crosses over many different segments of a business. Simply sticking monitoring in the customer service department and calling it a day is a huge mistake. Work towards developing the structure and efficiency that is required to effectively orchestrate a well oiled social media monitoring process inside of your organization.”

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