Persona is in Your DNA

The hot buzz now is in creating your personal brand and how to stand out mostly in the social world.
Because our challenge is through the web, computer, and the written word it requires a different approach than meeting in person.

So, you are invited to a business party or event. You walk in and pretty much everyone is dressed in some form of black, blue, gray, brown, or beige. The you eyes catch someone wearing a royal blue, cherry red, banana yellow, lavender something. Your eyes naturally go to that vivid color. Same with how people are communicating. Most people are standing a few feet from each other speaking to each other with the mouth moving but little else energy or emotion. One person you notice has a crowd around them and is using their hands, smiling, animated, having fun and engaging others to have fun and participate too. Their energy is stimulating others energy.

We all have the potential to be this and do this.

Your Personal Brand, Personal Branding, Unique Selling Principle, Brand Essence is really all the same name and description for who you already are. Our given genetic DNA personalities give us everything that we need to tap into this.

Our “persona” is both internal and external.
For some it comes easier than others.

Some of the things we can do to develop this internal and external persona is:
develop a professional appearance and image
develop a positive mindset and attitude
discover your communication style
nurture and manage relationships
mentor others
advocate and support others
volunteer and give back

I love this post from Seth Godin’s Blog Finding Your Brand Essence. It really resonated with me.