A Happy Customer!

“How can I help you?”

If you’re a shopper – you’ve probably heard that question dozens of times…

My question to you is: Does your web site answer the question “How can I help you”?

Before you answer, let’s qualify the people you’ll be asking –

Basically, there are four types of web visitors:

1. Buyers – The people who know exactly what they want, are ready to buy, and will buy the moment they find the exact thing they are looking for.

2. Shoppers – The people who will probably buy — however, they are looking for a comfortable site (professional, easy-to-use) that offers the best information, and in most cases: incentives, and guarantees.

3. Learners – The people who may or may not have a need — nonetheless they’re interested in learning more about you and what you have to offer (think of them as window shoppers).

4. The Lost – The people who aren’t interested in what you have to offer, and have landed at the wrong place.

With that in mind –

How do you properly help those four types of visitors?

Here’s the short list:

• Keep your web site simple.

• Appeal to emotions, rather than logic – remember:

• “emotions sell, logic seals the deal“

• Provide quick, efficient navigation

• 3 to 5 buttons on your home page

• “two clicks to anything”

• consistent, easy-to-use design

• Provide information for the Learners (the most overlooked group).

• Assure The Lost know they’re not at the right place.

• Have a very clear call to action on every page.

• Provide clear, concise descriptions.
• In most cases, have incentives & guarantees.

• Have a simple, clear checkout process with no surprises.

Would you like to see these concepts in action?

Then be sure to stop by and visit our ISG Web Site, and I think you’ll get the idea.

If you’d like to review how to use these concepts, or review the “long list” (as I call it – the ISG Blueprint to Extraordinary Results) contact me and we’ll set up a phone call, or meeting, at a time and day that works for you.