My colleague Pierre DeBois was kind enough to quote me in his comprehensivwe book review of The Social Organization on SmallBizTrends.com. He blogs about marketing, finance, social media, and analytics at his blog Zimana. He opens the review with “Deborah Shane, author and branding strategist, once coined the phrase “raise your business metabolism.” It refers to [...]
Emarketer reports that “Interactive marketing is becoming a larger part of the marketing mix, and Forrester estimates that by 2016, online advertising spend will be equivalent to television spend today. Marketers will spend $77 billion on interactive marketing by 2016″. According to StrongMail’s annual marketing trends survey, conducted by Zoomerang, the majority (68%) of business executives worldwide said they [...]
This is a reprint of the six part series that I wrote exclusively for Blogher.com on Brand Power. Are You Building It! When you put yourself in the stream of positivity and possibility, it naturally picks you up and points you in the direction you are supposed to be going in! We have journeyed together [...]
This article appeared previously by Joshua Waldman on his Careerenlightenment.com site. Mashable recently released the latest in a series of infographics related to how social media is used in the employment game called, How Recruiters Use Social Media to Screen Candidates. This particular research was done by a Facebook monitoring company called Reppler. There aren’t [...]
This article was previously written and post by B. Michelle Pippin on her blog. Let’s face it. BRANDing is a common business word that’s “sexier” than most. It’s also one of those buzz words that has generated a LOT of buzz… and even more MONEY for those coaches specializing in branding. Like MOST ingredients inherent to [...]
We have one chance today to make a first impression that will in most cases make or break whether someone will continue with or move on from you and your business. If there is not something that immediately connects someone to you visually or emotionally, there is a high probability they will loose interest.
