This article is from Greg Barrette, Director of Brand Management at Careerealisn.com. One of the most vital SEO factors of any blog post is the URL itself. If your article’s URL is messy with irrelevant text then it dilutes the strength of any keywords included. Here’s a good example… Article Title 4 Ways to Turn [...]
Tag Archives: Facebook
Book Review-The Social Organization
My colleague Pierre DeBois was kind enough to quote me in his comprehensivwe book review of The Social Organization on SmallBizTrends.com. He blogs about marketing, finance, social media, and analytics at his blog Zimana. He opens the review with “Deborah Shane, author and branding strategist, once coined the phrase “raise your business metabolism.” It refers to [...]
Email Marketing Leads the Way to Building Trust
Emarketer reports that “Interactive marketing is becoming a larger part of the marketing mix, and Forrester estimates that by 2016, online advertising spend will be equivalent to television spend today. Marketers will spend $77 billion on interactive marketing by 2016″. According to StrongMail’s annual marketing trends survey, conducted by Zoomerang, the majority (68%) of business executives worldwide said they [...]
How Recruiters Use Social Media To Screen Candidates
This article appeared previously by Joshua Waldman on his Careerenlightenment.com site. Mashable recently released the latest in a series of infographics related to how social media is used in the employment game called, How Recruiters Use Social Media to Screen Candidates. This particular research was done by a Facebook monitoring company called Reppler. There aren’t [...]
3 Steps to a (Truly) Bankable Brand
This article was previously written and post by B. Michelle Pippin on her blog. Let’s face it. BRANDing is a common business word that’s “sexier” than most. It’s also one of those buzz words that has generated a LOT of buzz… and even more MONEY for those coaches specializing in branding. Like MOST ingredients inherent to [...]
Show, Tell and Sound Off on Facebook!
I remember in 2007 signing up for Facebook because I have always been an ‘early adopter’ of technology and communication trends. It seemed like fun. Then in 2008, we used it to promote one of our high school class reunions and grew our participants from 11 to 140 in less than a month! It was [...]
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