This post originally ran on the Personal Branding Blog. Lack of charisma can be fatal. Jenny Holzer I couldn’t agree more. With all the talking about, writing about and discussion about personal branding, this personal magnetism or charisma is already inside of you and part of the DNA personality you were born with. In Developmental Psychologist Jan Mercer’s [...]
25 Ways to Brand Yourself and Find New Prospects
by Deborah Shane on April 24th
This originally ran on The Personal Branding Blog. We are all really in sales, no matter what we do, but our approach has had to change from traditional models. Selling has always been about communication and education. 21st century salesmanship leads with building the trust of “who is selling” rather than what they are selling. [...]
Keys For Creating Your Career Success Story
by Deborah Shane on March 20th
This post originally ran on the Personal Branding Blog. The story of our careers, work and jobs continues to be written and told by all of us living it. 2008-2010 were tumultuous, paradigm shift years that most of us had never known, seen or experienced in our lifetime. We were all forced to deal with change on [...]
Career Transition-Make the Shift Nominated For 2013 Small Business Book Awards
by Deborah Shane on March 6th
Cleveland, OH, [date] – Author Deborah Shane has been nominated for the 2013 Small Business Book Awards in the category of Classics. Her book Career Transition-Make The Shift published in March 2011 is currently a #1 paperback and #2 kindle in career transition on Amazon.com The Small Business Book Awards celebrate the best business books that appeal to entrepreneurs, [...]
Keys to Creating Your Career Success Story
by Deborah Shane on February 12th
This article originally appeared on the Personal Branding Blog. The story of our careers, work and jobs continues to be written and told by all of us living it. 2008-2010 were tumultuous, paradigm shift years that most of us had never known, seen or experienced in our lifetime. We were all forced to deal with change on [...]
The Question That Changes Everything
by Deborah Shane on February 6th
This article is reposted with permission from Emily Bennington. As you know, year-end is a time of reflection and – typically – we focus on two questions: 1. Did I achieve my goals? 2. Am I where I want to be? For most of my adult life, I have used this time between Christmas and [...]




















