Beware of Hyperfocus!
“As 2009 hurtles to a close and marketers gear up for an undoubtedly leaner and meaner year in 2010, they will need to be increasingly vigilant about managing integrated programs with fewer resources, more diversity and less certainty, according to Judy Franks, founder and president of The Marketing Democracy.
Despite these constraints, Franks still believes that if the industry can begin to look at the media landscape as a whole and less at its parts, and understand the ways in which it is changing, 2010 can still be the “year of the good idea.”
Here’s an article from Judy Franks, founder and president of The Marketing Democracy, that is so on target. We need to integrate and assimilate a more holistic approach to how we reach people, as well as niche and target and serve GREAT. Watch in 2010 for the explosion of specific social media groups and communities.
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