#trusthewhy® Fundamentals and Values Get You Through Any Cycle
A Blog to Book Project coming early 2014
‘To live is not merely to breathe, it is to act; it is to make use of our organs, senses, faculties, of all those parts of ourselves which give us the feeling of existence.’ -Jean-Jacques Rousseau
I have always thought of myself as a “spiritual entrepreneur”. Kindness is my superpower. Giving it, receiving it and encouraging it.
Spiritual entrepreneurs believe and demonstrate: “you can’t keep it unless you give it away”.
They serve and help people, are optimistic, authentic and build mutually respectful relationships as the foundation for thriving in the connectivity economy and culture required more than ever today to endure and succeed.
The Global Financial Crisis of 2008 is considered by many economists to be the worst financial crisis since the Great Depression of the 1930′s. It resulted in the threat of total collapse of large financial institutions, the bailout of banks by national governments, and downturns in stock markets around the world. The crisis played a significant role in the failure of key businesses, declines in consumer wealth estimated in trillions of U.S. dollars, and a downturn in economic activity.
This catastrophic event caught most people off guard because they were simply unprepared for this kind of a shift and change after being lulled by a period of housing boom and loose lending.
I launched my entrepreneurial venture and long time dream to have my own business just prior in February 2007 with optimism, capital and a plan. Who could have possibly known the extent of what was coming?
I probably was more prepared than many and was willing to do whatever I needed to do to streamline, economize and work smart to navigate the times. I was able to assist others to learn and embrace the new tools, rules and best practices that would be needed to survive. Most did not, but many did.
We are never completely prepared for life and what it puts in our path, but we must live in and focus on the present, always with an eye on the unexpected, the next, the future.
People ask me all the time why they need to do certain things especially that they don’t want to do, but still get results. We all have resisted change, but you can’t get the results without going through change and building the foundation and tools that help you achieve it.
If we learned anything from that economic crisis, it is that we must stay up to date, as current as we can and don’t fall behind. Relevance is the most coveted ideal anyone can commit to. Pay attention. Be present. Keep moving. Change is a door. Trust yourself more. Swim with the stream not against it.
As I thought about the “why” of things, it became the intriguing idea and thought for this book.
“No matter what is going on in our business world and personal life, it will always be our professional fundamentals and personal values that guide and propel us through our daily process, challenges and triumphs.
This book is a collection of some of the articles I have written that chronicle my professional and personal journey through these times. It highlights what I have learned, done and continue to do. I also highlight some of the colleagues I have met along the way who are influential voices in business, marketing, social media and careers. It will offer people an array of evergreen ideas, resources and tools that can motivate and inspire them through change, challenge and transition.
It is a go to resource that can be used to refresh, remind and recharge people and give them a jolt of direction, purpose and optimism. Each article highlights professional fundamentals and personal values that are timeless and tested solutions and relevance as a keystone priority for professional development.
Be as prepared as you can be in the present for whatever life throws your way.
From integrity, consistency, optimism and commitment to kindness, humor, curiosity and creativity the solutions always defer back to professional fundamentals and personal values that ultimately get us through any business or life cycle or transition.
I am honored and grateful to feature these respected, trusted colleagues in the book. They have been my mentors, motivators and mirrors as well as resources for so many professionals who have used their insight and expertise to impact their success.
Anita Campbell-CEO and Publisher of Small Business Trends, @smallbiztrends
JT O Donnell-LinkedIn Influencer and Founder Careerealsim.com, @jtodonnell
Joe Pulizzi-Content Evangelist, Founder Content Marketing Institute , @joepulizzi
Dan Schawbel-Author, Forbes Columnist, Career Futurist, @danschawbel
Jack Nadel-Global Entrepreneur, Author, Award Winning Small Business Mentor, @jacknadel
Brian Moran-Small Business Entrepreneur at SmallBusinessEdge.com, @brianmoran
Henry Mason-Managing Director Trend Analyst at Trendwatching.com, @Trendwatching.com
Emily Bennington-Career Leadership at EmilyBennington.com, @emilybennington
Tory Johnson-Author, GMA Media Contributor, Entrepreneur, @toryjohnson
Ramon Ray-Technology Evangelist, Founder Smallbiztechnology.com, @ramonray
Liz Lynch-Author Smart Networking, Founder of Center For Networking Excellence, @liz_lynch
Charly Caldwell-Internet Digital Marketing Expert, Founder of Internet Services Group, @charlycaldwell2
Andy and Carrie Robinson-Certified Executive Career Coaches at CRG Leadership InstituteLLC, @andyrobinson, @carrierobinson
Melinda Emerson-Author, Huff Post Columnist, @SmallBizlady
Mark Anderson-Andertoon’s Small Business Cartoons, @andertoons
The content of book are selected original articles previously featured on SmallBiztrends.com, Personalbrandingblog.com and Careerealism.com and articles where my expertise was quoted on Forbes.com, Entrepreneur.com and the Coca-Cola Blog.