When I launched my business in February of 2007, I invested in a branding package: logo, website, cards, marketing materials. The next thing I did was join some local and national professional organizations. Email marketing came next to grow my relationships with people I was meeting and connecting with.
Then came Twitter. I loved it from the beginning. Short, sweet, to the point, and a way to brand myself quickly. 140 characters and 2.7 seconds to get attention has forced us all to be really focused on our clear, succinct messaging and that’s a good thing!
I have learned that Twitter is not about amassing empty numbers of followers, but the right followers, that have a commonality, mutuality and are active with each other.
The amazing thing about Twitter is it has become the go to immediate, real time source of news, information and announcements for just about anything you can image from storms, deaths, politics, disasters that most of the major sources get theirs from.
Considering how many social networking and marketing choices have emerged and died off the past 5 years, Twitter is still serious, strong, vibrant and relevant.