Earlier this year Trendwatching.com talked about the “silver lining” of this downturn and economic shift. The personal and professional world we knew has changed and shifted, and it has forced us to. As business people, we must consider the changed mindset of our marketplace. Here is the results of a recent study that groups consumer types. Where are you? Are you a mix?
“Consumers in the US have shaken out into four distinct purchasing and attitudinal groups based upon how they have internalized the current recession and how they plan to spend after the economy improves, according to a new study from Decitica. The four groups, Steadfast Frugalists, Involuntary Penny-Pinchers, Pragmatic Spenders and Apathetic Materialists were derived by analyzing the frequency, satisfaction and the self-efficacy associated with a variety of spending, purchase and consumption behaviors.”
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