“In 1950 about one in three women participated in the labor force. By 1998, nearly three of every five women of working age were in the labor force.”
Fast forward to 2010 and the trend for women in the full time workforce is 51% and will continue to accelerate. When you consider women are 60% of college students, control 66% of global spending (BCG) and are starting businesses 2 to 1 over any other group (FLWBC), women are not arriving, we are here and are a force to be reckoned with on many levels.
Many things drive women when it comes to work and working, that are quite different then men.
In their book The Female Economy, Michael J Silverstein and Kate Sayre conducted hundreds of interviews and studies with women in 50 organizations in 13 fields of endeavor.
Here’s a few things they found:
women feel vastly under-served
they feel undervalued in the marketplace
they feel underestimated in the workplace
they put their families first and have little time for themselves
Most companies have not done a great job at providing time saving solutions or products and services designed especially for women and their multi-role, multi- tasking lives. Women searching for work are searching more and more for companies that provide and offer the things that they need, and many are simply starting their own businesses!
Women need more meaning when it comes to work and it has to “fit” their lifestyle responsibilities and needs. In order to have the family-career model women need options that many companies are now starting to offer. Companies are changing for women, so that they can take advantage of the talent pool women offer the workplace.
When it comes to work, women want to make a difference, help and be a part of something. They are communicators, connectors and very social beings.
Therefore, when it comes to work, they are more often searching for a ‘career rather than a job.’ They would prefer finding a workplace situation where it fits their lifestyle needs, they can become a part of a team, make a difference and do what they do best.
Here are some of the things that drive women with regard to work.
- Benefits and hours that fit their family demands
- Flexible companies
- Industries that they can relate to and that market to them
- Products and services that help them and their families
- Companies that are socially responsible
- Women owned or lead companies
- Quality of life not status
A few comments to note from a recent article in The Economist, from Dec 30 2009, titled Female Power.
“The feminization of the workforce has been driven by the relentless rise of the service sector (where women can compete as well as men) and the equally relentless decline of manufacturing (where they could not).”
“Demand has been matched by supply: women are increasingly willing and able to work outside the home. The Bureau of Labor Statistics calculates that women make up more than two-thirds of employees in ten of the 15 job categories likely to grow fastest in the next few years. By 2011 there will be 2.6m more women than men studying in American universities.”
Here are some relevant “careers” that women can consider and prospect in that fit some of those areas important to them.
Federal Government
Education
Global Business Development
Behavior Therapist
Researcher
Electronic Medical Records Specialist
Genetics Counselor
Physical Therapist
Veterinarian
And if you don’t see anything interesting in those 9, here are
39 jobs where women make more than men
Happy career search and see you in the workplace!
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